Venue: Grosvenor Hotel, London
Date: 28/04/2018
What We Did:
360 Xperience
How We Did It:
Exceed Events were introduced to the Commercial Director of the PFA at a Christmas networking event at one of our exclusive venues. After a conversation about Scene My Event and our offering, he invited us to a meeting to discuss how we could support and bring something new to the PFA in 2018.
The Professional Footballers’ Association Awards is a big night once a year where the biggest and best footballers in the business gather to recognise those who have achieved incredible things in the past 12 months. And for that we wanted to add something completely unique to this glamorous night.
We did this by installing the 360 Xperience at the Grosvenor Hotel where the awards were taking place.
The 360 Xperience is situated on a podium that can hold up to four users at once. The rotating camera arm spins around so users can control it themselves and use props to create their own fun videos however they want. We then added branded overlays and animations to promote the brand.
The videos could then be downloaded to sharing stations for the users to view and then share via SMS, email and their own social media platforms.
Some pretty famous users stepped up to the podium on the night. Including:
– Virgil Van Dijk (Player of the Year – Liverpool)
– Vivianne Miedema (Women’s Player of the Year – Arsenal)
– Tammy Abraham (Chelsea)
– Adebayo Akinfenwa (Wycombe)
– Gordan Taylor (Chief Executive – PFA)
– Kypros Kyprianou (CEO – Theo Paphitis Retail Group)
– Virgil Van Dijk, Trent Alexander-Arnold, Sadio Mane (Team of the Year – Liverpool)
Some pretty famous users stepped up to the podium on the night. Including:
– Virgil Van Dijk (Player of the Year – Liverpool)
– Vivianne Miedema (Women’s Player of the Year – Arsenal)
– Tammy Abraham (Chelsea)
– Adebayo Akinfenwa (Wycombe)
– Gordan Taylor (Chief Executive – PFA)
– Kypros Kyprianou (CEO – Theo Paphitis Retail Group)
– Virgil Van Dijk, Trent Alexander-Arnold, Sadio Mane (Team of the Year – Liverpool)
What the client had to say…
“We have been working with Chris and Martyn from Exceed Events on this project for a number of months now, to ensure it delivered a specific brief of bringing something new, interactive and innovative to the 2019 PFA Awards that people haven’t experienced before. What was delivered exceeded all of our expectations, and not only was it a focal point for our players, sponsors and guests, but it has also created unique content that has now been viewed by millions of people across social media, which in turn has boosted even further the awareness of the PFA Awards brand.”